22 April 2013 - PR Analytics 2013
Our industry is still in the dark when it comes to measuring PR performances. The Advertising Equivalency Value (AVE), i.e. the value of an advert, was officially banned in 2010 when the Barcelona Principles were introduced. And rightly so, although we still need a better alternative. We have been trying to find a good way of measuring our PR activities for our clients and that is why we visited the London conference ‘PR Analytics 2013’, organized by www.PRmoment.com. We were very curious to find out what PR giants such as Ketchum, car producer McLaren, and charity organisation Oxfam had to say.
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