News and blogs


  • 11-05-2017
    Competitive analysis – why is this tool so important?

    You may ask yourself why firms should analyze other companies, since they are not directly involved with one another. With the help of a competitive analysis, companies can examine all of the important factors that influence the target market. Thus, companies can conclude what they can improve or change. In today’s highly competitive market, an analysis of the rivals is very important, because it is the foundation of a company’s future.» Read more

  • 13-04-2017
    When computers learn to love – Affective Computing

    Affective computing broadly describes systems and gadgets that are capable of recognizing, interpreting, processing and simulating human emotions. Put more simply: it’s about technology that knows how we feel and how to respond accordingly.» Read more

  • 23-03-2017
    Do not keep ad value in an artificial coma

    Serge Beckers recently commented on an article about 'Fighting flawed metrics in public relations', which addresses ad value. You can read his thoughts in this blog.» Read more

  • 20-03-2017
    Why do most communication professionals vote for the social-liberal party?

    Social-liberal party D66 turns out to be the favourite party of communication professionals in the Netherlands (Source: CommunicatieOnline). The voting behaviour of the consultants at Wisse Kommunikatie did not diverge significantly from that of communication professionals in general. But why this preference among communication professionals?» Read more

  • 17-03-2017
    High-tech and Medicine – Five Current Trends

    Major advancements of tomorrow’s medicine still lie ahead. Medicine and technology merge with one another more and more in the era of digitalization. The human is at the heart of it all – due to highly developed high-tech solutions not only as a patient, doctor or nursing staff but also as a part of the algorithms. Medicine is becoming more individual and precise, which still does not make it less complicated.» Read more

  • 17-03-2017
    Social media: the true game changer during the elections?

    While everyone was watching the TV debates, hoping for that one political game changer, it was right there under our noses all along: in social media. They played a greater than ever role during these elections.» Read more

  • 12-01-2017
    A very elaborate crisis simulation

    We recently organized a very elaborate crisis simulation at the Centre for Human Drug Research (CHDR), one of our clients. A challenge indeed, as it is difficult to find a better prepared organization. But still…In this blog, Serge explains all about the crisis simulation.» Read more

  • 12-08-2016
    How Wearables can contribute to the stabilization of the healthcare system

    The prosperity of a region or a country can be determined not only by its financial opportunities, but also by the long life expectancy of its citizens. Demographic change, and along with it the difference between young and old, causes an imbalance in health care. What alternatives can be used to compensate for this lack of personnel? Can technology help to keep the health system stable? Yes, it can!» Read more

  • 11-08-2016
    Tech Companies enhancing the live of disabled customers

    Technology has enabled companies to create products to enhance the lives of people living with disabilities. A lot of companies focus on making disabled customers’ live easier and providing them with products for more independent living.» Read more

  • 01-08-2016
    User conferences: back without the vengeance

    Every self-respecting IT company organizes its own annual user conference, somewhere in California, Nevada, Barcelona or Amsterdam. And Wisse was there, at one of them, that is, SuiteWorld 2016 in San Jose, California. Our Colleague Peter Drent has written a blog about it.» Read more