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Wisse Kommunikatie judged ICCO Awards

Managing Partner Serge Beckers, was asked by ICCO, the International Communications Consultancy Organisation to judge a number of cases to provide information for the ICCO Awards 2015. ICCO is a trade association for PR-trade associations with 32 members all over the world, including the VPRA (Dutch Association of Public Relations Counselling Firms). Themembers of ICCO work together representing the interests of more than 2.500 PR-offices.

Together with 35 other judges, Serge judged a number of submissions in terms of strategy, research, execution, originality, effectiveness and result.

Beckers: “I have had the chance to look at a few very good submissions in the category ‘World’s Best PR Campaigns – Category: Consumer’. In the end, I voted for the ‘Regional Network of the Year – Region: ASIA PACIFIC’ and the ‘Regional Network of the Year – Region: AMERICAS’. Apart from the fact that I am very proud to be asked to be part of this renowned panel, I found it interesting to see how other offices handle certain communicative issues, often with more budget than we are used to in the Netherlands. I can conclude that creativity, knowledge of the world around us and content based on this knowledge are crucial in order to establish an effective campaign, whatever your location and budget are”.

The awards ceremony took place on Thursday, the 26th of November in London. The winners can be found on http://awards.iccopr.com/winners/.