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PR & Social for the Dutch Open Hackathon 2016

Wisse Kommunikatie is responsible for the PR and social media activities for this year's Dutch Open Hackathon 2016. The Hackathon is a joint initiative of the Chamber of Commerce, KLM, Philips, Dutch Police, PostNL and the Schiphol Group, who seek to stimulate and support open innovation and technological progress in the Netherlands. The Hackathon challenges developers to invent creative solutions and applications for concrete, daily issues within just 48 hours.

New this year is the Open Innovation Seminar prior to the event. During this seminar, participants receive full updates from different perspectives on the latest developments in open innovation in the Netherlands. They also receive concrete tools to work with open innovation themselves. This year's speakers are Vareska van de Vrande (RSM Erasmus University Rotterdam and www.openinnovatie.nl), Ron de Milde (Dutch Police), Henk Scholten (Geodan) and Erik van Ommeren (Gartner).

De Dutch Open Hackathon 2016 takes place from 9 through 11 December at the Cambridge Innovation Centre (CIC) Rotterdam.

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Journalists visit Schell factories in Germany
Early September, Wisse Kommunikatie and its Belgian partner agency InstiCOM visited the Schell factories in the German town of Olpe with a group of seven Dutch and Belgian journalists. Schell is a manufacturer of high-end sanitary products that produces, assembles and packages almost all its products in-house. On their visit to Olpe, the journalists attended several presentations about the history of the company, its current activities and its future plans. A lot of time was reserved for a tour of the factories, where massive copper bars enter and leave the dispatch department fully packaged after a number of processes. The fully automatic machines for metalwork, the chrome baths, and the assembly and packaging departments were very impressive.

The trip to Olpe proved once more that press visits are an excellent way to acquaint journalists with a company, especially when there is actually something concrete for them to see there. Although the aim of the trip was merely to acquaint journalists with the company and to create a bond with them, several interesting articles have already appeared about our visit to the Schell factories.

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Vitens ‘Tap Water, Please’ (Kraanwater Graag) Campaign

Over the summer, Wisse Kommunikatie supported water company Vitens in its regional PR activities for the ‘Tap Water, Please’ (Kraanwater Graag) awareness campaign.

The campaign aims to raise awareness for the value of our tap water. Customers who ordered and were given free tap water in hospitality or at a festival, were asked to take a ‘tap-water selfie’ and post it on Kraanwaterkaart.nl. In doing so, they could win one of hundred water tap points for their municipality, to be placed in a square, a nature reserve, at a sports club or a school, in consultation with the winner and with his/her name on it.

We have substantially increased the visibility of water company Vitens and supported the campaign by generating media attention for the campaign itself and the selfie contest in the relevant municipalities. We sent out 27 press releases in total, received 2,064 tap-water selfies and realized many publications in regional and national media. In short, yet another successful project to look back on.

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