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Worldcom PR Group PR tech webinars

How can tech companies respond to a constantly changing media landscape? What is the best launch method for a company or product on the European market? And how can a Facebook page contribute to a tech company's PR strategy? Those were the key questions at the Worldcom Group's first three PR webinars this fall. Besides Wisse Kommunikatie, partners from London, Milan, Munich, Prague and San Francisco participated.

The last webinar took place on Wednesday 23 November 2016 under the theme How to drive demand generation for technology companies using effective Public Relations ideas’. Generating demand for a product or service and building an authority position for an organization are no longer separate communication targets. Nevertheless, tech companies are having trouble creating content that simultaneously promotes lead generation and thought leadership. During the webinar, our Worldcom experts explained how to do this.

The PR tech webinars are an initiative by the Technology Practice Group of the Worldcom PR Group. This working group consists of over 20 tech PR specialists from around the world who meet online regularly and host tech PR related events and trainings together.

The recordings of the first three webinars can be played back via the links below:

Webinar 1: The changing media landscape and its impact on technology companies

Webinar 2: How to launch a technology product or company in Europe

Webinar 3: How to manage Facebook pages for tech companies and keep control over content, user engagement and customer support