Government
Wisse Kommunikatie has a wealth of experience in communication activities at all government levels. Clients include: European Commission and Dutch Ministries
Construction & Installation
Wisse Kommunikatie knows it ways around the construction and installation sector. Clients include: HBM, James Hardie, Omron, Ballast Nedam
Communication Training
We offer in-depth media training and social media, presentation and writing workshops
Crisis Communication
Be prepared for a crisis! We can make a crisis guiding document or use our all-in crisis communication package
ICT
Our roots lie in the technical sector and ICT is one of our key branches. Clients include: Autodesk, Veeam, Siemon, Map&Guide
Industry
Many large and small industrial clients choose our strong and pro-active way of working. Clients include: Air Products, Rolls Royce, Grayling Industries
International
We are partner in the Worldcom Public Relations Group, and cooperate closely with Belgium branch InstiCOM in Benelux projects
Introduction package
No experience with PR for your organisation? Then try our introduction package
Tools & events
Wisse Kommunikatie can take care of the total communication package: we arrange creative text productions, brochures, newsletters, websites and events
PR & media relations
We are specialised in public relations and media relations. Benefit from our extensive media database and excellent contacts with journalists
Social media
Social media is an integral part of our PR approach. We can also provide training in how to optimalise social media strategy for your business
Strategy & communication
We advise you at strategic level about the best communication policy and we conduct communication research when necessary.
Your Story
Your story is where we begin. We give you advice about the right lines of approach, develop communication methods and tools, and reach your target groups
Business Services
Many business service organisations use our expertise and creativity. Clients include: Office Depot, DNA Languages, VWG Groep Accountants
Care & Medical
We know the Care & Medical market thoroughly, from pharmaceutical companies to healthcare institutions. Clients include: Kimberly Clark, St. Radboud Academic Hospital
Logistics & Mobility
We have in-depth knowledge of the automotive industry and the transport sector. Clients include: DAF Trucks, Tenneco Automotive, Mistubishi

Ten tips for generating free publicity for your business

What is free publicity? This is all the positive publicity in printed media, the internet, and on radio and television that is not paid for. In other words: free advertising. An organisation can get into the news in a negative way, of course. Our tips for crisis communication show you how to prevent that or overcome it.

  1. Make sure you have clear objectives: what do you want to achieve through free publicity?
  2. Formulate a strong message: what is your organisation's story?
  3. Translate this story into media-oriented lines of approach.
  4. Make a list of which media your target groups read and/or watch.
  5. Invest in a structural relationship with media and journalists.
  6. Distribute regular press releases with news about your organisation.
  7. Speak at trade events.
  8. Write an article for a trade journal or be interviewed.
  9. Organise an event and invite the press to it.
  10. Follow a media and interview training course to enable you to talk to the press effectively.

Do you need professional support in generating free publicity? Then contact the Wisse Kommunikatie team; we will be pleased to share ideas with you.

 

Klantlogin overlay info

 
Username
Password