Vision and Approach

The use of media and the media landscape have undergone dramatic changes in recent years. This has had enormous consequences for communication. Several years ago, it was possible to formulate key messages and develop information to a certain point, and to offer this to target groups via a limited number of appropriate channels. The emergence of social media has dramatically changed the use of media not only for target business groups, but definitely also for consumers. The role of traditional media is shrinking, target groups want to be informed faster and in a more customized manner, and they want interaction. This means that organizations have to communicate via a much higher number of channels with increasingly smaller groups, sometimes even on an individual basis.

Information requirements and content

There is still a need for substantive content and messages that are geared towards the information requirements of the target group. This is the central theme in the work we do for our clients, whether this content is distributed via the client’s own communication means, social media, traditional media or new content providers. This content may appear in many forms: as information on websites, blogs or social media posts, as brochures and newsletters, but also in the form of editorial contributions in the media. Of course, it is not only the text that matters; photos, videos, animation and graphics are definitely just as effective.

Professional tools

Technology plays an increasingly more important role in our approach. For most of our clients, we actively monitor social and other media with the aid of professional tools. We do this not only to stay up-to-date on the topics and issues the target groups are interested in, but also to monitor what is being said about our clients. This enables us to respond quickly, but also actively develop new content as needed. Technology can also be very useful when it comes to distributing content. We develop online content portals for many of our clients which offer all the relevant information about the client, and which may also be used to manage communication via social and other types of media. This results in a continuous process of communication and interaction.