De vijf tips voor het gebruik van social media in uw organisatie

1.   Create added value
Write in a personal, uncomplicated, succinct, clear, objective and user-friendly style. Refer to previous conversations, base your arguments on facts and link to other entries and sources. Monitor the way in which others write about [your company], products and services. Help to answer questions from your customers and partners on unofficial platforms pertaining to your company. If you are not sure about the content, let your customer services answer the questions.

2.   Be personal
Always write in the first person and let people know that you work for a certain company (e.g. on Twitter using #[yourcompanyname]), specifying your function if appropriate. If necessary, indicate that your entries are personal statements and not necessarily the official opinion of the company you work for (e.g. “This is my personal opinion, not that of [your company name].”).

3.  Take responsibility
Check your entries carefully before you publish them. They are your responsibility. Be aware that any content published online will be available to the public for a very long time. It can impact on the long-term perception of your company. Correct your mistakes immediately and provide clear information about any changes to your entries. If you notice that someone is distributing incorrect or defamatory information, report this to your line manager or the communication office.

4.  Be respectful
Treat your dialogue partner and his/her opinions, your company, your colleagues, customers, partners and competitors with respect. Avoid ethnic references, political and religious statements, insults or obscenities. Use your internal platforms to critique your company so that the company can continue to improve.

5.  Respect confidentiality
Do not reveal any confidential or personal information belonging to your company, your company’s employees, customers or partners. Only cite (including by analogy) from an original source and respect your company’s intellectual property rights and duty of confidentiality. That way you will avoid bringing your company into conflict with stock exchange law, if applicable. If a journalist contacts you about one of your entries, do not reply immediately. Contact your company’s media relations team.