In collaboration with our partners from the Worldcom network, Wisse Kommunikatie is responsible for the PR strategy for Copernicus in Europe. Through this collaboration, in which we serve the Dutch market, all PR content from Copernicus is distributed to relevant journalists and media in almost every European country.
Copernicus is the Earth Observation Program created by the European Union in order to provide European citizens with freely accessible information on the climate and environment. This data gives an insight in climate change and weather forecasts on a mid-long term which individuals, governments and companies can use to adapt their business strategies.
This information is translated into messaging on, for instance, average temperature differences of certain months or even years, compared to a different time period, or case studies on ways companies work with Copernicus in order to realise a sustainable business process.
Wisse Kommunikatie takes care of Copernicus’ visibility in the Dutch market. This manifests itself in localising press release about climate data and current events or partnerships, the pitching of interviews with relevant journalists and media and inviting journalists for special events on one of Copernicus’ locations.
This is how Wisse Kommunikatie contributes to the goal that every European is aware of Copernicus activities and free access to climate data.