Flying Tiger

The Danish shop chain Flying Tiger, known as a mini-department store offering Scandinavian design products, currently has 15 locations in the Netherlands. Every week, two to three new shops open somewhere in the world, and by 2015 Tiger will have over 500 shops in almost 30 countries in Europe, in Japan and in the US.

Each Flying Tiger shop sells own-brand products under the name Tiger, all with the same features: simple, colourful, with a Scandinavian touch, trying to draw a smile. Part of the broad and fast-changing assortment is a collection of CDs and vinyl, issued by their own record label, Tiger Music, in editions of around 20,000 each. Wisse Kommunikatie has assisted Flying Tiger and its record label Tiger Music in warming shoppers to the smaller, mainstream artists with international appeal on the label’s roster.