Innovation. Strategy. Content. Brand.

Communication strategy

Every strong brand begins with a strong plan. With pinpointing the issues, challenges and goals, both for the short and long term. With plotting out the proper strategic lines, which are elaborated tactically and then implemented operationally.

´Strategy´ is the key term here. Without a communication strategy, there can be no good corporate communication and no successful job market communication; without a crisis communication strategy, there is no insight into the risks and no defense against unpleasant media and other stakeholders.

Wisse Strategic Insights Index

With that in mind the strategy is determined at the start of each collaboration. To that effect we have developed the Wisse Strategic Insights Index, our methodology that provides both our clients and us with the relevant strategic insights and frameworks for our communication assignment. The Wisse Strategic Insights Index is drafted at the start of each trajectory and is aimed at stimulating the adoption and acceptance of innovations in order to improve organizations, people and society.

The Wisse Strategic Insights Index maps the following components:

  • Prevailing and prospective societal and business insights that can affect the client’s innovation
  • Experts and endorsers who can interpret the issues and topics
  • Organisations, people or segments of society that are influenced by it
  • Media, influencers and channels that have the most impact on the topic.


The Wisse Strategic Insights Index Index is updated at least every quarter, in order to deal flexibly with the client's rapidly changing field of work.

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Office Depot
Corporate communicatie

Corporate communication

The concept of ´corporate communication´ has many definitions. One particularly apt description notes that ´corporate communication encompasses the communication of the organization and the organization of the communication.´ Both elements are entrusted to our consultants. Writing is first nature to us, with the management of innovative communication projects and structures a close second.

Crisis communication

Every organization can find itself confronted with a crisis situation. Whatever its nature may be, immediate action is required. Certainly in today´s media landscape, where news is spread like wildfire by journalists eager to score and social media.

Help in case of crisis?

If you need help during a crisis or disaster, our four crisis communication consultants are ready for you at our central crisis number +31 26 3720871. Seven days a week, 24 hours a day. And it doesn´t matter whether your organization is already one of our 50 crisis clients or you are contacting us for the first time.


Job market communication

A tight job market, competition within the sector, ageing personnel, recruiting fresh talent and retaining existing employees: many companies have to deal with these issues. Effective job market communication is indispensable for being able to meet these challenges.

Our consultants are happy to advise and support you in the areas of:

  • Employer branding
    The structural and distinctive profiling of the organization as a good employer
  • Recruitment
    Defining, finding and then interesting the target groups by means of attractive job postings
  • Employee relationship management
    Keeping hold of the employees who are already on board by means of transparent internal communication that reflects the involvement of the employees
  • Connection
    The creation of a sense of connection, loyalty and satisfaction amongst the employees, so that they in turn are enthusiastic about the organization

Feel free to contact us

if you want to hear more about our ideas in the field of communication research, corporate communication, crisis communication or job market communication.