Innovation. Strategy. Content. Knowledge.
Communication training
Our consultants are highly skilled at organizing and conducting communication training courses and workshops. A small selection from the offer, which we explain further on this page:
- Crisis training
- Media training
- Interview training
- Social media training
- Writing training
- Presentation training
- Messaging training
- Spokesperson training
We customize all of our training courses, whether you wish to be trained individually or together with your colleagues. The training can be given at your company or in our offices. Contact us via the form to discuss your wishes and the possibilities.
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We have trained the following clients (amongst many others):
Crisis training courses
Media training
With our personalized media training we prepare your BoD, your management team and your location and communication managers for talking with your stakeholders and handling the press. We jointly customize the training course; usually it consists of both a theoretical part and (role-playing) exercises where you learn how to deal with cameras, microphones and tricky interview questions. We provide the training together with our experienced cameraman. Up to 8 people at a time can participate in the media training course.
Gatekeeper training
It´s not just management that has to deal with crisis communication. In fact, crisis reports usually come in first to the reception, or reach the organization via in-house emergency and first-aid response team members or other personnel. In our gatekeeper training we show these ´gatekeepers´ what the effect can be of crisis reports that are dealt with incorrectly (or not at all), and we provide them with techniques and forms for properly passing the crisis report on to the right people. We use our cameraman in this training as well so as to make the training as realistic as possible. Up to 10 people at a time can participate in the gatekeeper training course.
Disaster training
Another important pillar in our preparation for a crisis is our disaster training. This concept too is custom-tailored to your organization. The goal of disaster training is to train the in-house emergency and first-aid response team and the crisis management team (CMT) for all of their tasks during a disaster and how to work together most effectively. The disaster training has three components:
- in-house emergency and first-aid response team
This training goes further than the purely communicative. We begin (together with your own or our in-house emergency and first-aid response team partner) with a detailed in-house emergency and first-aid response team scenario, where your organization is confronted with e.g. a simulated fire, an evacuation or victim assistance.
- Media attention and interviews
Then one of the crisis consultants from Wisse Kommunikatie, together with its cameraman, conducts several interviews about the incident, while the other crisis consultants call up your employees with questions on behalf of the daily papers and current affairs and news shows.
- Social media
Virtually simultaneously with the interviews things explode on the social media and your communication
Online and social training
NOS.nl headlines: "According to the Healthcare Inspectorate, conditions in a large elderly care organization in the East of the country have gotten so bad that one of its clients died this week. The 85 year-old man was found in his room in an extremely dehydrated state; the personnel believed that he had been away visiting at his son´s home. The client was immediately transported to the nearest hospital, where he died the following day.”
What would happen if a story like that was written about your organization? And if not only the NOS but also Nu.nl, the Telegraaf, the regional media, Facebook and Twitter were all taking aim at you, in their familiar critical, undifferentiated or even vicious way? How are you going to deal with it?
With our new tool you experience the online-media landscape as it really is, in a lifelike setting. But then 'for your eyes only'.
Presentation training
If you want to be truly well prepared for giving a presentation, we like to put you in front of our cameras. Despite the training setting, our experienced interviewers and cameramen know how to generate that little bit of pressure so that the exercise approximates the real thing. After a number of practice runs and theoretical lessons, you´ll be able to stand confidently in front of a group.
Messaging training
You should enter into interviews, not undergo them. And that can be tought.
Lesson 1: Know what you are going to say.
In our messaging training, together with you and your team we develop the messages that are most effective for your target groups and for your situation. Then we'll show you how best to get those messages across. The ready-made tips and insights from the training are of course not only useful in a TV studio; you can also benefit from them in daily work situations.
Spokesperson training
In our spokesperson training we discuss what the playing field of a spokesperson is or should be, and how you can fulfill your own role. The training also provides information about the context in which a spokesperson works and media relations take place. Moreover, the trainer puts the key messages on paper together with the participants. The training is concluded with an interview training in front of the camera in which the foregoing is put into practice.
Have you carefully prepared your story?
If not, media training offers the right approach. So that you have an answer ready when journalists or other interested parties ask you pointed questions. And you know exactly who you can put forward as a spokesperson!
