News and blogs


  • 20-06-2017
    Measuring the effect of PR? 68 PR tools in a row

    What is the effect of PR on the turnover of a company?» Read more

  • 17-06-2017
    Fake news: a Bulgarian approach

    Open any newspaper today, and it will mention fake news. Many media and journalists are struggling with the question of how to report on fake news.» Read more

  • 11-05-2017
    Competitive analysis – why is this tool so important?

    You may ask yourself why firms should analyze other companies, since they are not directly involved with one another. With the help of a competitive analysis, companies can examine all of the important factors that influence the target market. Thus, companies can conclude what they can improve or change. In today’s highly competitive market, an analysis of the rivals is very important, because it is the foundation of a company’s future.» Read more

  • 11-05-2017
    Why agencies should indeed charge a pitch fee

    Pitching to clients is an important part of our work and often the starting point of a pleasant cooperation. Managing partner Serge Beckers explains in this blog why agencies should ask for a pitch fee, as any other profession would.» Read more

  • 13-04-2017
    When computers learn to love – Affective Computing

    Affective computing broadly describes systems and gadgets that are capable of recognizing, interpreting, processing and simulating human emotions. Put more simply: it’s about technology that knows how we feel and how to respond accordingly.» Read more

  • 23-03-2017
    Do not keep ad value in an artificial coma

    Serge Beckers recently commented on an article about 'Fighting flawed metrics in public relations', which addresses ad value. You can read his thoughts in this blog.» Read more

  • 20-03-2017
    Why do most communication professionals vote for the social-liberal party?

    Social-liberal party D66 turns out to be the favourite party of communication professionals in the Netherlands (Source: CommunicatieOnline). The voting behaviour of the consultants at Wisse Kommunikatie did not diverge significantly from that of communication professionals in general. But why this preference among communication professionals?» Read more

  • 17-03-2017
    High-tech and Medicine – Five Current Trends

    Major advancements of tomorrow’s medicine still lie ahead. Medicine and technology merge with one another more and more in the era of digitalization. The human is at the heart of it all – due to highly developed high-tech solutions not only as a patient, doctor or nursing staff but also as a part of the algorithms. Medicine is becoming more individual and precise, which still does not make it less complicated.» Read more

  • 17-03-2017
    Social media: the true game changer during the elections?

    While everyone was watching the TV debates, hoping for that one political game changer, it was right there under our noses all along: in social media. They played a greater than ever role during these elections.» Read more

  • 12-01-2017
    A very elaborate crisis simulation

    We recently organized a very elaborate crisis simulation at the Centre for Human Drug Research (CHDR), one of our clients. A challenge indeed, as it is difficult to find a better prepared organization. But still…In this blog, Serge explains all about the crisis simulation.» Read more