News and blogs


  • 30-11-2017
    Small campaigns, big results

    Every PR agency has a number of clients on a budget. These are often the clients that bring out your most creative side and where results achieved are the most rewarding. Nevertheless, it may be difficult at times to strike a balance between the available budget and the time invested in the client.» Read more

  • 23-11-2017
    7 steps to monetize content

    Potential customers in the B2B-chain increasingly base their search for the right products, services and suppliers on relevant digital content these days. Meanwhile there is sufficient data showing that they do most of their research into an organization online before they even contact someone from sales. This makes a content marketing strategy that is fully tailored to the target group and aims to deliver real-world results a requirement.» Read more

  • 25-10-2017
    First time-off stress, then the post-holiday blues

    Marlous Fortuin has written a blog for those of you seeking to shake time-off stress and the post-holiday blues.» Read more

  • 25-10-2017
    Good news? Go to a PR agency!

    Theo Snijders expresses his surprise at an article in Dutch national newspaper De Volkskrant headlined ‘Journalists overload their audience with crises and dramas’. Unfortunately the old adage ‘good news is no news' is still very much alive. Theo has devoted this blog to the subject.» Read more

  • 20-06-2017
    Measuring the effect of PR? 68 PR tools in a row

    What is the effect of PR on the turnover of a company?» Read more

  • 17-06-2017
    Fake news: a Bulgarian approach

    Open any newspaper today, and it will mention fake news. Many media and journalists are struggling with the question of how to report on fake news.» Read more

  • 11-05-2017
    Competitive analysis – why is this tool so important?

    You may ask yourself why firms should analyze other companies, since they are not directly involved with one another. With the help of a competitive analysis, companies can examine all of the important factors that influence the target market. Thus, companies can conclude what they can improve or change. In today’s highly competitive market, an analysis of the rivals is very important, because it is the foundation of a company’s future.» Read more

  • 11-05-2017
    Why agencies should indeed charge a pitch fee

    Pitching to clients is an important part of our work and often the starting point of a pleasant cooperation. Managing partner Serge Beckers explains in this blog why agencies should ask for a pitch fee, as any other profession would.» Read more

  • 13-04-2017
    When computers learn to love – Affective Computing

    Affective computing broadly describes systems and gadgets that are capable of recognizing, interpreting, processing and simulating human emotions. Put more simply: it’s about technology that knows how we feel and how to respond accordingly.» Read more

  • 23-03-2017
    Do not keep ad value in an artificial coma

    Serge Beckers recently commented on an article about 'Fighting flawed metrics in public relations', which addresses ad value. You can read his thoughts in this blog.» Read more

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