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Focus on a partner: InstiCOM

Wisse Kommunikatie helps many clients organize their PR and communication abroad. For this reason, we work together with our partners in the Worldcom Public Relations Group, the largest network of independent PR agencies in the world with over 140 partners in 49 countries and more than 2000 communication specialists. We gladly present InstiCOM, a trusted partner for many years:

Over the past few weeks, we supported our Brussels partner agency InstiCOM in its activities for Panasonic Business Europe during the 2018 Integrated Systems Europe (ISE), a trade fair that filled all RAI exhibition halls in Amsterdam at the beginning of February. Approximately 1,300 exhibitors from all over the world demonstrated their best and latest audio-visual products to over 80,000 visitors.

For four days, the huge Panasonic Business stand of 640 m2 was filled with the latest and updated projectors and professional displays. Over 80 employees of the Visual System Solutions division demonstrated, among others, laser projectors, 4K screens, mobile projectors and display technologies to interested spectators. In addition, Panasonic hosted a short live show every hour, offering a combination of performing artists, laser projection technology and 3D mapping and tracking.

Prior to the event, InstiCOM, supported by Wisse Kommunikatie, handled all press communication, from the invitations to the central press event to the many press releases about the products demonstrated during the exhibition. InstiCOM staff were also present during every day of the event to receive journalists and to streamline the media attention in the form of planned and spontaneous interviews by international media and trade media.

About InstiCOM

InstiCOM is a communication agency with experience in, among other things, market launch campaigns, crisis communication, online and social media, internal communication and copywriting. The agency mainly operates in the fields of IT, industry, construction, consumer goods, electronics, aviation, logistics and tourism. InstiCOM was founded in 2010 by Hans Karperien and the Dutch communication agencies IvRM and Wisse Kommunikatie. InstiCOM is based in Brussels and is the Belgian partner of the Worldcom Public Relations Group.