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New client: Master Lock

In February, Wisse Kommunikatie has welcomed Master Lock as a new client, an American manufacturer of locks and safety products. Master Lock, that celebrates its centenary in 2021, is one of the biggest producers of padlocks worldwide. Since the beginning of the last century the company has realised many innovations and appealing campaigns. Master Lock wants to strengthen its presence on the Dutch B2B and B2C market and therefore chose Wisse as a partner.

The way we won over Master Lock shows that data is a crucial element in a PR campaign. Through the insights of an extensive online and social analyses, we decided to develop a different PR approach than mentioned in the original briefing. With this data driven approach we have persuaded the client of our strategy.

We have developed a fitting theme for every quarter that we will deploy with our contacts at Master Lock by means of different campaigns.


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