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Partner in Focus: Kaizo

Wisse Kommunikatie supports many clients in their PR and communication efforts abroad. To this end, we collaborate with our partners in the Worldcom Public Relations Group, the largest network of independent PR agencies in the world with 110 partners and more than 2,000 communication specialists in 95 cities on 6 continents. One of them is our British partner Kaizo.

Kaizo was founded in London in 1978 and operates in various sectors, including consumer electronics, health, business tech, science and education and lifestyle. Its clients include both b2b-oriented and consumer-oriented brands.

Kaizo develops healthy living campaigns for a variety of clients in the fitness, food and health sectors that focus on raising awareness, creating involvement and eventually encouraging behavioural change among businesses and consumers. Kaizo supported FitBit, for example, turning it from an obscure start-up into the market leader in health and fitness devices.

Their campaign encouraged people to have a #WalkingLunch, and a Healthy Futures Report was created to investigate the current status of health and welfare in the UK and share future trends and insights. With support from the press and through influencer activities, FitBit is now the number one in Health & Fitness in the United Kingdom and the global market leader in wearable devices.

Wisse and Kaizo are collaborating on behalf of various international clients, such as Sharp and SnapLogic. Previous collaborations with Kaizo include international PR campaigns for Brocade IT and Netsuite.