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Work in PRogress (1)

In 2014 our colleague Peter Drent already wrote that companies would be well advised to bring all communication agencies that work for them together at least once a year. Our client Veeam Software has already reaped the benefits of this idea. Recently, ServiceNow also organised its annual all agencymeeting. Peter was there.

All communication agencies that work for ServiceNow in the EMEA region met in Staines ("Booyakasha!") on 8 and 9 February for two days of inspiration, information exchange and networking. In two days, the 16 participants from eight countries - from Sweden to Dubai - were brought fully up to speed on the latest developments at ServiceNow in the areas of communication, marketing, products, services and innovation.

ServiceNow invited guest speakers from all over the world to the United Kingdom to provide the necessary substance. A large number of VPs, Strategy Officers and Senior Managers had cleared their agendas and told the agency representatives, among other things, how successful PR has a positive effect on sales in the regions, about the new agile marketing approach which is currently being rolled out in the EMEA region and about the approach to communication and PR in the 'Far East' and 'Down Under'. Of course there was also time for recreation and time to catch up and exchange experiences with communications colleagues from the various agencies.

Samuel Hall, EMEA Corporate Communication Director at ServiceNow, said about the meeting: ‘Bringing together all EMEA agencies in one place is the perfect opportunity to get all noses pointed in the right direction again from a communication perspective. In addition, we aim to inspire the European communication network and encourage them to exchange knowledge and ideas in this way. This ultimately also benefits the quality of their work for ServiceNow. I cannot stress enough how valuable this meeting is to us.’

Wisse Kommunikatie has been responsible for all ServiceNow communication activities in the Netherlands for three years in a row.