In February, Wisse Kommunikatie welcomed their new client, Master Lock, an American producer of locks and security products. Master Lock, one of the world’s largest producers of padlocks, will be celebrating their 100th anniversary in 2021. Since the very beginning, Master Lock boasts many innovations and appealing campaigns, and are now currently seeking to consolidate its position in the Dutch B2B and B2C markets.
The way we obtained Master Lock as a client is a prime example of how data has become an inseparable part of PR campaigns. An extensive online and social analysis provided insights that led us to develop a PR approach that diverged from the original briefing. It was this data-driven approach that convinced the client of our strategy.
We have developed relevant themes for each quarter, which we will roll out together with our Master Lock contact persons in various campaigns.