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Advertising and media planning

Advertising and media planning

At one time, PR and advertising were actually incompatible, since advertising was all about commercial messages that were placed in the mass media for enormous sums of money, while PR was based on balanced content that was so important that the media couldn´t ignore it.

 

However, the two camps have come to understand that they can be complementary. Therefore our consultants not only advise about free publicity, they also don’t hesitate to bring a relevant paid channel to the client´s attention.