Measurement is knowledge. It’s true in communication too.
When an organization knows its history, knows where it currently stands and has a view of what will happen in the long run, it has crucial information in its hands. From both a marketing perspective and an organizational and communication one.
Structural research is necessary in order to obtain and keep this information about past, present and future. Wisse Kommunikatie thus carries out for various clients an annual reputation study, image study or stakeholder analysis in order to determine how the target groups see the organization and how communication with them has contributed to their perception of the organization. Often this research is followed by an issue study, in which we map out the communication themes with which the client can ensure that it really stands out.