At an agency like ours, everything is about the content. Including marketing. So although we use a marketing automation tool to help our clients automate their marketing processes and improve their lead generation and sales, we quite pertinaciously use the term ‘content automation’ for this service.
After all, good marketing is not a matter of using a scattergun and hit whoever you can.
Good marketing = good content, at the right time, aimed at the right target group.
And to establish that, we use an excellent tool that offers us a huge range of possibilities. A complicated process can be that simple.