PR and media relations are two concepts that are often used interchangeably, but which in fact are complementary. We deploy public relations in order to improve the understanding between your organization and your stakeholders. We do this e.g. by means of targeted lobbying, a well-timed event or press trip or a strong social campaign.
With media relations, i.e. an active and structural approach to the media, we generate positive free publicity which increases that understanding even further amongst your target groups. White papers, customer case studies, press releases, research reports or a series of blogs, vlogs or podcasts are examples of types of content that we regularly produce and disseminate for our clients within that framework.