Let´s begin at the beginning. The biggest pitfall in social media is simply starting without a plan. Because even if the activities don’t appear difficult, without the right social media strategy they’re a bit like a blunderbuss: not especially effective at hitting a target.
We begin with the story that the client has to tell. From that story we signal possibilities and consider different lines of approach, which we translate into a strategic social media plan, including target groups and channels.
Only then is it time for the implementation, e.g. in the form of campaigns. And for the day-to-day monitoring which, along with alertness, is another crucial aspect of social media.
With our tools we make the interaction understandable, we define the sentiment and we monitor the dissemination of the content. For many of our clients we look daily at whether their online presence has changed and what the results of their campaigns are. Companies do not have to react to everything and everyone, but when a reaction is necessary, it has to be done quickly and appropriately. Something we’d also be glad to take off your hands.