Strategy. Content. Interaction.
Social media strategy
These days, there is no company that isn´t present on social media, usually with a company page on several channels. But if you look carefully, it appears that many companies started off with great enthusiasm, but then very quickly failed to follow through on their social media activities.
And that´s a pity, because even if managing your social media channels isn’t difficult, you do have to consider well in advance why you are active on social media and what you wish to achieve.
We use this information in a social media strategy for our clients, which usually entails the following steps:
- Analysis of the current situation; we map out where we stand now and what the starting point can be for the new strategy
- Definition of the goal of the social activity: what do you want to achieve with your online presence?
- Preparation of a social media plan in which we determine e.g. what channels the target groups are on and what content they should be approached with, and how you interact with your network for an optimal result.
The following companies preceded you:
Once we´ve figured out what we want to tell and how, it´s time for the most enjoyable part: implementation. We set up the channels so that relevant information can be found quickly, and the content and the timing are integrated into the posting plan. Where necessary we sponsor posts, so that not only already-existing followers see the content, but new target groups as well.
Whether it involves a corporate campaign to make your services known via LinkedIn, an activity on Facebook to find the "Most inaccessible location in the Netherlands", or a Digital Executive program to position a CEO as an authority: the possibilities are endless!
Social media tools
On social media too it is important that you keep an eye on all channels at all times, know what´s being said about your company and what the sentiment of the conversation is, so that you can react immediately. In short: monitoring and webcare.
Monitoring and webcare
We make life easier for our clients by taking all the day-to-day social media tasks off their hands. We make the content and put up the posts, we monitor and respond when necessary, we take advantage of on or join in on the subjects, or we create our own issues.
Social media support
The power of social media resides in the continuous presence with good content and interact with the followers in your network, both on one´s own accounts and in online discussion groups, platforms or networks.
Daily monitoring is a must, reacting adequately is crucial. At Wisse Kommunikatie, we have the experts and the tools to take the load off our clients entirely in the social media field, thus saving them huge amounts of time.
"Don't use social media to impress people; use it to impact people."
Do you want to be active on social media, interact with your network and share high-quality content through your own channels, but do you lack expertise or time? Wisse Kommunikatie is happy to take the activities off your hands!