Wisse Kommunikatie was founded way back before the national spelling reform, in an age when the Dutch word ´kommunikatie´ was still written with a ´k´ instead of a ‘c’. The agency´s name derives from that of Hubert Wisse, who was initially trained as a civil engineer, but quickly proved to be a dyed-in-the-wool communicator as well. Hubert´s switch to Identeam, one of the first PR firms of Netherlands, was thus a logical move. After ten years there, Hubert decided to take matters into his own hands and Wisse Kommunikatie was born.
Seven years after its founding in 1982, Wisse Kommunikatie had made its name both nationally and internationally, which resulted in an invitation from the Worldcom PR Group. Worldcom has since developed into the world´s largest network of independent PR firms.
On the national level, Wisse helped shape the Dutch PR branch association VPRA by making (right up to the present day) its knowledge and employees and directors available.
In 1997 Wisse Kommunikatie decided to respond to the high demand for ´Benelux PR´ and set up an office in Brussels. The current InstiCOM was registered with the local Chamber of Commerce and close cross-border collaboration is a reality.
And after almost forty years, Wisse Kommunikatie stands stronger than ever, with many attractive clients, a proven track record in crisis communication and innovation in the DNA of every employee.
And of course, still with the characteristic ´double k´.