As a consultant at Wisse Kommunikatie, Koen Uijt de Haag works for clients from a wide range of sectors, such as ANSYS, Copernicus and Snaplogic. Koen has extensive experience in various PR and journalistic positions, in both B2B and B2C.
“How do you make sure that the right people not only see a company´s message, but also take it to heart? I find that the most interesting challenge in my job. For example, a client has done or produced something and naturally wants the world to know about it. It´s our job to package this in a message that makes the public take notice. What makes the work so much fun is that you learn things from sectors which ten years ago you´d never have expected to know anything about.”
Koen has been working at Wisse Kommunikatie since October 2017. He graduated in 2013 in communication sciences from the Radboud University of Nijmegen with a major in Journalism and Media. After a period as an editor and newsreader at a local broadcasting station and freelance journalist for the Nijmegen football club N.E.C., Koen went to work as an online marketeer at a local start-up. Then he worked at a PR firm in Eindhoven, after which he joined Wisse Kommunikatie.