Peter Drent is responsible for all clients in the IT, tech and innovation portfolio of Wisse Kommunikatie. In his role as account director, he advises companies such as Akamai, ANSYS, ServiceNow, SIDN and Synology in the area of PR and media relations. Within the agency Peter also handles new business activities.
“The media landscape is changing, consumers are changing, companies are changing, so the PR profession is necessarily changing as well. But what doesn´t change is the importance of journalistically responsible content and good media relations. On the basis of this conception, Wisse Kommunikatie supports companies in bringing their story to the attention of the right target group, and that no longer takes place exclusively via the traditional media and ´free publicity´. Where four years ago we began rolling out online newsrooms, we’re now thinking for example much more about fully integrated, substantive content platforms as the basis for always-on PR. From my perspective, that´s where the future lies.”
In 2005 Peter completed his studies in Integrated Communication Management at the University College of Utrecht. He joined Wisse Kommunikatie at the beginning of 2009. After spending a year away as PR Director in the Amsterdam advertising world, he returned to Wisse Kommunikatie at the beginning of 2016. Along with his activities at Wisse, Peter is active as secretary of the VPRA. He also performs an administrative function in the Arnhem Communication Circle.