Sebastiaan Scheepers works as a senior consultant at Wisse Kommunikatie for clients from the IT and innovation field, such as Synology, OrCam, SIDN and ServiceNow. Sebastiaan began his PR career at an agency on the B2C side, but – after a brief intermediate stop on the customer side – at the end of 2016 switched over to B2B. So far without regrets.
“I find helping organizations translate their corporate message into content which is interesting for a wider public to be one of the most enjoyable aspects of my job. What message do we convey to the outside world, how do we articulate it and how do we make sure that it stands out? My training as a journalist still comes in handy here, my study of history perhaps somewhat less so. I regard working for different, diverse clients as a major benefit of my work. In fact, that was the main reason for going back to working on the agency side.”
Sebastiaan graduated as a journalist in 2007 from the Fontys University College for Journalism. After a period as a freelance journalist and a (completed) university study of History, he ended up in the PR game largely by accident. First at an agency in Eindhoven, then at a start-up in Nijmegen. He has been working at Wisse Kommunikatie since the end of 2016.