Theo Snijders is managing partner at Wisse Kommunikatie. He focuses primarily on clients in industry, construction & installation and energy. As a former journalist, he still regularly writes articles for the specialized media. In addition, he supports clients in the (petro)chemical and industry sectors with crisis communication.
“I still love visiting production companies and laboratories and writing articles on technical subjects. I also find it fantastic to draw the general public´s attention to innovations like hydrogen, geothermal energy, sensors, biomedical equipment or food and drink technology, especially when you notice that the acceptance of such technology increases as a result of our activities.”
In recent years Theo has held several ancillary positions in communications. For example, he has been a board member of the Arnhem Communication Circle, secretary of the sector association VPRA and board member of the Worldcom PR Group. In addition he has done lots of work together with the HAN University of applied sciences. For many years he was a member of the professional field committee for communication training, visiting lecturer and member of the Supervisory Commission. Currently he is treasurer of the Press Industry Association.
Theo Snijders has worked at Wisse Kommunikatie since 2000. He became a co-owner in 2008. Before coming to Wisse Kommunikatie, he was long active as a journalist/editor-in-chief at various trade journals and for five years he organized campaigns and events on ICT and innovation.