{"id":4751,"date":"2026-06-22T14:19:56","date_gmt":"2026-06-22T14:19:56","guid":{"rendered":"https:\/\/www.wisse-worldcom.nl\/generative-engine-optimization-geo\/geo-for-crisis-communication\/"},"modified":"2026-06-22T18:02:46","modified_gmt":"2026-06-22T18:02:46","slug":"geo-for-crisis-communication","status":"publish","type":"page","link":"https:\/\/www.wisse-worldcom.nl\/en\/generative-engine-optimization-geo\/geo-for-crisis-communication\/","title":{"rendered":"GEO for crisis communication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4751\" class=\"elementor elementor-4751 elementor-4690\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-712b07d elementor-section-full_width elementor-section-height-min-height header-background elementor-section-height-default elementor-section-items-middle\" data-id=\"712b07d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:4217,&quot;url&quot;:&quot;https:\\\/\\\/www.wisse-worldcom.nl\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Schrijvende-robot.png&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59d15d6\" data-id=\"59d15d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-137c2fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"137c2fb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5dab92b\" data-id=\"5dab92b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36bcf8f elementor-widget elementor-widget-text-box\" data-id=\"36bcf8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"text-box\">\n    <h2><strong>Our GEO services<\/strong><\/h2>  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e5f9a95\" data-id=\"e5f9a95\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f633b66 elementor-widget elementor-widget-text-box\" data-id=\"f633b66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"text-box\">\n    <p>In a crisis or reputation-sensitive situation, negative information often remains visible for a long time. While traditional media attention may wane over time, AI platforms can continue to repeat negative reporting, old articles, or incomplete information in new responses. <\/p><p>Therefore, it is important during and after a crisis not only to monitor media and social media, but also to track how AI systems position your organization.<\/p>  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4baf0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4baf0c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-acb40cb\" data-id=\"acb40cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec7d29d elementor-widget elementor-widget-text-box\" data-id=\"ec7d29d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"text-box\">\n    <h3><strong>What we analyse<\/strong><\/h3>  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-abcee73\" data-id=\"abcee73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7b55d0 elementor-widget elementor-widget-text-box\" data-id=\"b7b55d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"text-box\">\n    <p>With GEO for crisis communication, we map out<\/p><ul><li>which sources AI platforms use for sensitive questions<\/li><li>which news articles, blogs, reviews, or forums fuel negative perceptions<\/li><li>if your own response, statement, or Q&amp;A is quoted<\/li><li>what information is missing in AI responses<\/li><li>whether the sentiment improves or deteriorates<\/li><li>what additional content is needed to balance the image.<\/li><\/ul>  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a35ac6a e-flex e-con-boxed e-con e-parent\" data-id=\"a35ac6a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e65a92 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6e65a92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30ff868 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30ff868\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-247afba\" data-id=\"247afba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ee7f6b elementor-widget elementor-widget-text-box\" data-id=\"4ee7f6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"text-box\">\n    <h3><strong>What we do<\/strong><\/h3>  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0d6dfec\" data-id=\"0d6dfec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7556fe6 elementor-widget elementor-widget-text-box\" data-id=\"7556fe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"text-box\">\n    <h5><strong>1. Source analysis<\/strong><\/h5><p>We <a href=\"https:\/\/www.wisse-worldcom.nl\/en\/generative-engine-optimization-geo\/strategic-geo-audit\/\" target=\"_blank\" rel=\"noopener\">identify <\/a>which sources have the most influence on negative or incomplete AI responses. These can be news media, but also trade media, blogs, reviews, forums, social platforms, legal documents, or proprietary communication channels. <\/p><h5><strong>2. Content recommandations<\/strong><\/h5><p>We develop recommendations for response content, such as<\/p><ul><li>Q&amp;A\u2019s<\/li><li>statements<\/li><li>factsheets<\/li><li>background articles<\/li><li>web pages<\/li><li>press information<\/li><li>stakeholder communication.<\/li><\/ul><p>The content focuses on factual clarity, context, credibility, and AI readability.<\/p><h5><strong>3. Monitoring<\/strong><\/h5><p>We monitor whether new information is being picked up in AI responses:<\/p><ul><li>do AI platforms refer to current sources?<\/li><li>is your own statement being quoted?<\/li><li>does negative reporting remain dominant?<\/li><li>does the source base change due to new content and PR?<\/li><\/ul><h5 style=\"width: 100%\"><strong>  4.  <\/strong><strong>Sentiment analysis<\/strong><\/h5><p>We monitor how sentiment is developing:<\/p><ul><li>which themes remain negative?<\/li><li>which sources contribute to recovery?<\/li><li>which prompts continue to pose reputational risks?<\/li><li>what additional communication is needed?<\/li><\/ul><p>In this way, GEO helps not only to limit reputational damage but also to make recovery communication more visible.<\/p>  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ea7ffd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ea7ffd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-14f06bb\" data-id=\"14f06bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d07a239 elementor-widget elementor-widget-text-box\" data-id=\"d07a239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"text-box\">\n    <h3><strong>For whom is this GEO approach relevant?<\/strong><\/h3>  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-84b075a\" data-id=\"84b075a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4797d0e elementor-widget elementor-widget-text-box\" data-id=\"4797d0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"text-box\">\n    <p>This approach is particularly valuable for organizations that:<\/p><ul><li>are active in knowledge-driven or complex markets;<\/li><li>depend on trust, expertise, and reputation;<\/li><li>are regularly compared with competitors;<\/li><li>want to build thought leadership;<\/li><li>are reputation-sensitive;<\/li><li>want to use content, PR, and media exposure more strategically;<\/li><li>want to know how AI platforms describe their organization.<\/li><\/ul><p>Consider, for example, organizations in healthcare, pharmaceuticals, chemicals, technology, industry, transport, logistics, automotive, business services, and social sectors.<\/p>  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dca2727 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dca2727\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f3dfc84\" data-id=\"f3dfc84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62eb717 elementor-widget elementor-widget-text-box\" data-id=\"62eb717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"text-box\">\n    <h3><strong>What are the benefits of GEO?<\/strong><\/h3>  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e664d51\" data-id=\"e664d51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e2bcc6 elementor-widget elementor-widget-text-box\" data-id=\"3e2bcc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"text-box\">\n    <p>With GEO, you gain insight into and influence over a new layer of online reputation. You know not only how your website performs in search engines, but also how AI systems view, describe, and use your organization as a source. <\/p><p>GEO helps you to<\/p><ul><li>improve your visibilty in AI responses<\/li><li>strengthen your authority within relevant themes.<\/li><li>make better use of existing content<\/li><li>develop new content in a more targeted way<\/li><li>track competitors better<\/li><li>identify reputational risks earlier<\/li><li>build thought leadership structurally.<\/li><\/ul>  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03febb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03febb2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-691beac\" data-id=\"691beac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8759bbb elementor-widget elementor-widget-text-box\" data-id=\"8759bbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"text-box\">\n    <h3><strong>Why Wisse Kommunikatie?<\/strong><\/h3>  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-99d178f\" data-id=\"99d178f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d11ff8 elementor-widget elementor-widget-text-box\" data-id=\"3d11ff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"text-box\">\n    <p>GEO requires more than technical optimization. It requires sharp positioning, strong content, credible sources, and a sense of reputation. That is where the strength of Wisse Kommunikatie lies.  <\/p><p>We combine:<\/p><ul><li>PR and media expertise<\/li><li>journalistic content development<\/li><li>strategic positioning<\/li><li>reputation management<\/li><li>international communication via Worldcom<\/li><li>experience in complex and knowledge-driven sectors<\/li><li>insight into how AI platforms recognize brands, sources, and expertise.<\/li><\/ul><p> <\/p><p>This ensures that GEO does not become a standalone project, but part of a broader strategy for visibility, authority, and reputation.<\/p>  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1b39c46 e-flex e-con-boxed e-con e-parent\" data-id=\"1b39c46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-418b73b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"418b73b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d8368c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d8368c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6fb116d\" data-id=\"6fb116d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb0098b elementor-widget elementor-widget-text-box\" data-id=\"bb0098b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"text-box\">\n    <h3>Information<\/h3>  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64aef76\" data-id=\"64aef76\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4721dd3 elementor-widget elementor-widget-text-box\" data-id=\"4721dd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"text-box\">\n    <p>Do you want to know how visible your organization is in AI responses? We would be happy to map out how your organization currently appears on AI platforms, which sources play a role in this, and where the greatest opportunities lie. <\/p><p><br>For more information, please contact Peter Drent at <a href=\"mailto:peter.drent@wisse-worldcom.nl\" target=\"_blank\" rel=\"noopener\">peter.drent@wisse-worldcom.nl<\/a> or call him at 06-14534192.<\/p>  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8fa684 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d8fa684\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d36a24a\" data-id=\"d36a24a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b57ee16 elementor-widget elementor-widget-side-image\" data-id=\"b57ee16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"side-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"side-image\">\n  <figure class=\"reveal-effect se2-white wow main-image\"><img decoding=\"async\" src=\"https:\/\/www.wisse-worldcom.nl\/wp-content\/uploads\/2026\/02\/Schrijvende-robot.png\" alt=\"Image\"> <\/figure>\n  <figure class=\"reveal-effect se2-white wow sub-image\"> <img decoding=\"async\" src=\"https:\/\/www.wisse-worldcom.nl\/wp-content\/uploads\/2026\/03\/Brandi-partner-badge.png\" alt=\"Image\"> <\/figure>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-18b6d42\" data-id=\"18b6d42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0281f07 elementor-widget elementor-widget-side-content\" data-id=\"0281f07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"side-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"side-content \">\n  <h5>SUSTAINABILITY REPORTS<\/h5>\n  <h2>FINDABILITY IN AI FOR<\/h2>\n  <p>Especially in knowledge-driven and reputation-sensitive sectors, it is becoming important that AI systems recognize your organization as a reliable source:<\/p><ul><li>Healthcare and medical <\/li><li>Pharma and chemical<\/li><li>Tech \/ IT<\/li><li>Industry<\/li><li>Transport and logistics<\/li><li>Automotive<\/li><\/ul> \n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-14e2b07 e-flex e-con-boxed e-con e-parent\" data-id=\"14e2b07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our GEO services In a crisis or reputation-sensitive situation, negative information often remains visible for a long time. While traditional media attention may wane over time, AI platforms can continue to repeat negative reporting, old articles, or incomplete information in new responses. Therefore, it is important during and after a crisis not only to monitor [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":4235,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-builder.php","meta":{"footnotes":""},"class_list":["post-4751","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GEO for crisis communication - Wisse Kommunikatie<\/title>\n<meta name=\"description\" content=\"Wisse Kommunikatie helps restore the balance in AI engines regarding your organization&#039;s reputation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wisse-worldcom.nl\/en\/generative-engine-optimization-geo\/geo-for-crisis-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GEO for crisis communication - 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