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New: Gatekeeper training

Wisse is expanding its crisis communication activities with gatekeeper training. We have organized our service range in such a way that we can essentially cover the entire process in consultation with our clients, i.e. from preparation for a crisis situation to the actual handling of a crisis.

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Some 35 clients in healthcare, including UMCs, institutions for elderly care, GGZ institutions for mental healthcare, hospitals, healthcare property managers, women's shelters and medical child daycare centres, rely on us in the event of a crisis. The same goes for an increasing number of companies in other sectors, such as food, education, hardware and software and industrial gases, who all use our crisis communication service range.

We have organized our service range in such a way that we can essentially cover the entire process in consultation with our clients, i.e. from preparation for a crisis situation to the actual handling of a crisis.

Our crisis experts offer the following training modules:

Crisis communication plan

While it is only natural to base one’s actions on experience and common sense during a crisis, many scenarios and activities can essentially be anticipated. We do this by drawing up a crisis communication plan together with our clients.

Media training

Our personalized media training course thoroughly prepares Boards of Directors, MTs, location and communication managers for meetings with the organization's stakeholders, one of the foremost usually being the press. The training course is tailor-made and usually consists of a theoretical part and role-play exercises that teach the participants how to behave in front of a camera, how to use a microphone and how to handle difficult interview questions.

New: Gatekeeper training

Crisis communication is not confined to upper management. In fact, crisis alerts typically reach the reception desk, the emergency response team or regular staff members first. That is why we developed our gatekeeper training course, allowing these gatekeepers to experience the effects of badly handled or unresolved crisis alerts.

This training course provides them with the techniques and written protocols to forward the crisis alert to the right people in the right way. This course, too, involves our professional cameraman from Dutch national television (NOS).

Calamity training

Another important pillar of our crisis preparation programme is calamity training, which is also tailored to every organization's situation. The aim of calamity training is to practice all duties of the emergency response team and the crisis management team (CMT), as well as their collaboration during a calamity.

A report with an account of an earlier calamity training course can be found here.

Our safety net: the crisis communication contract

Many of our contractors see our crisis communication contract as a safety net, with Wisse Kommunikatie crisis experts stand-by 24/7 for:

  • over-the-phone consultation about the required internal and external communication activities
  • oral advice, on site if necessary
  • writing a message or statement for internal and external stakeholders, including the press 
  • support in creating other messages and communications
  • advice on presentation and spokesmanship
  • assuming spokesmanship
  • monitoring the online and offline attention.

 

Monitoring

Naturally we also monitor what is being said about our contractors before, during and after a crisis, including the tone of the accounts. Structural scans with our professional monitoring tools allow us to map exactly who says what and how our clients appear online; truly an indispensable basis for good profiling.

For more information about Wisse Kommunikatie's crisis communication activities, please contact Serge Beckers at serge.beckers@wisse-worldcom.nl or call #31 26 4431523.