The American company MorganMyers has been a part of the international PR world for nearly four decades. The agency has almost forty employees, divided across two branches in the states of Wisconsin and Iowa. The MorganMyers team consists of specialists in PR, crisis communication, branding and event management, among other disciplines. They also support clients in terms of sales, marketing and social media activities.
What exactly does MorganMyers do? They have a one-line summary for their activities: ‘We build, protect and promote great brands that help feed the world’.
Their extensive client base covers the entire agrifood sector and ranges from pharmaceutical companies and livestock farmers to food producers and retailers. In practice, this means that their experience ranges from communicating about the health of the cow to the quality of the hamburger on behalf of their various clients.
This broad, chain-wide experience gives their communication strategists ‘a unique 360º perspective for meeting communication challenges and strengthening consumer confidence’, as they themselves describe it.
Wisse Kommunikatie has cooperated with MorganMyers on several projects, including activities for Seminis, Cargill and meat producer Oscar Mayer.