Vivian is a well-seasoned and multi-skilled communications specialist holding post-graduate credentials in South Korea and France. As a culturally sensitive and multi-lingual PR professional, she has successfully led various communications projects assigned by multinational companies in multiple sectors and global organizations in South Korea for more than 14 years. Currently based in The Netherlands, she is providing communications services for clients in the EU and South Korea. As a native South Korean speaker, she has a full proficiency in English and has a good command of French and sound understanding in Dutch.
At Wisse Kommunikatie Vivian will focus on the healthcare, medical and pharma sector. Her healthcare experience includes corporate PR for Bristol Myers Squibb (BMS), as well as market access activities for BMS’s signature products, BARACLUDE® (entecavir) and SPRYCEL® (dasatinib).
Janssen, a pharmaceutical company of Johnson & Johnson, was another of her clients that benefited from her strategic counselling and creative campaign execution capability. She also led a communications campaign ‘Liver Day Campaign’ in South Korea in close partnership with the ‘Korean Association for the Study of the Liver (KASL)’ to improve a public awareness of HVB. As an account lead, she also managed a stakeholder engagement project in bio sector for Scottish Development International (SDI), the Scottish Government and Scotland’s enterprise agencies.